Portfolio

Kabo Fresh Food Internship

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CLIENT :

KABO FRESH FOOD

DATE:

JANUARY 2021 - AUGUST 2021

CATEGORY :

UI/UX DESIGN

From January 2021 to August 2021, I interned at Kabo Fresh Dog food, a fresh dog food subscription service as a Design intern. Working in a robust start-up environment, I wore multiple hats ranging from UXUI, social media, packaging assets and more. It cultivated ownership and accountability in me while learning to work fast and problem solve.

Between May 2021- August 2021, I was placed as the sole designer on Monch Bar where I had autonomy on website designs, packaging, other brand assets and direction.

NOTABLE PROJECTS

UX/UI

Kabo Onboarding Flow Redesign

The objective is to optimize and streamline the onboarding flow to reduce drop-off and increase sign-ups.

UX/UI

Kabo Recipe Page Redesign

The objective was to create a recipe page to compile all the details of each fresh food recipe and kibble and have it look dynamic and user-friendly.

Creative Direction

Monch Bar: Creative Direction

Reimagined the brand identity of the brand to make it more lifestyle-based. Took over all of the design from website updates, email marketing, youtube content, and packaging.