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MRINMOYEE GHOSE

Portfolio

Aritzia.com Authentication

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Authentication and user login were the largest projects as a part of the Aritzia Account team.

The main objective of this project is to incentivize and push the number of customers to login and shop with a Aritzia Account.

CLIENT :

DATE:

NOVEMBER 2022 - MAY 2023

CATEGORY :

UI/UX DESIGN

Why should we better authenticate the customers?

What is not working in the current experience?

Who is best in class in authentication in e-commerce?

What does the most ideal state of authentication look like for Aritzia.com?

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